Download 10 Ways to Write More Effective Ads by anonymous PDF

By anonymous

Show description

Read or Download 10 Ways to Write More Effective Ads PDF

Similar nonfiction_4 books

Make yourself memorable: winning stategies to help you make a great impression on your boss, your co-workers, your customers--and everyone else!

This paintings deals thoughts and strategies for buying the substance, sort and correct feel of timing which are worthy for achievement. It explains the criteria that may effect company judgements, the features that provoke, and the way to exploit persuasion for your virtue.

Proactive Child Protection and Social Work (Transforming Social Work Practice)

This booklet is helping scholars to appreciate the fundamental position of the social employee within the proactive safety of weak youngsters and youth from abuse. content material: conceal; name; Copyright; Contents; Acknowledgements; creation: felony safeguards and protecting procedures; 1 Emotional abuse; 2 Sexual abuse; three forget; four actual abuse; end; References; Index.

Extra info for 10 Ways to Write More Effective Ads

Example text

It may be objected that there are no moral people. "13 This answer, however, cannot be accepted. It is be12 "In many nations the female sex are reduced to like slavery, and are rendered incapable of all property, in opposition to their lordly masters. " L. A. Selby-Bigge: Hunze's Enquiries, p. 191. 18 Op. , p. 551. Our Duty to Be Just 49 ing objected that we do not have a duty to apply the pnnciple where nobody else applies it, and Mr. Harrod replies that we have a duty to apply it if there are enough moral people to do likewise.

7 But utilitarians have not always realised that, in admitting that the performance of such actions is a duty, they are departing from, or, at least, modifying, utilitarianism as it is stated above. And that they are departing from, or modifying, utili7 r$. John Stuart Mill: Utilitarianism, Everyman edition, pp. 17- Our Duty to Be Just 35 tarianism, as it is usually thought of, is clear. For actions which are permissible, according to utilitarianism as I have defined it above, might well not be permissible, according to utilitarianism in this modified form.

Not of the sort, because sorts or classes cannot produce good consequences, or fail to produce them, though instances of the sort or members of the class can. Producing good consequences must, then, be a property of the individual actions. But if we say that every individual action of the sort produces good consequences, then our principle does not meet the difficulty which it was introduced to meet, namely, the difficulty that there are actions which are right, although they do not produce good consequences.

Download PDF sample

Rated 4.71 of 5 – based on 32 votes